Stuart Baggs was a telecoms entrepreneur from the Isle of Man and he was 21 year-old when he appeared on the programme. He was educated at Ramsey Grammar School, a state school in Ramsey on the Isle of Man and has a fear of the Muppet Character Sam Eagle.
His first venture into business came when he started selling yo-yos in the school playground. When he was 13 launched his own telecommunications company, Bluewave Communications, which became a limited company on his 18th birthday can he continues to run to this day. He styled himself as “Stuart Baggs – the brand” and nicknamed himself “Herr Baggs” in the crisp-selling task.
Stuart produced some memorable quotes throughout the series, including: “Everything I touch turns to sold”, “Excuse me Sir, you look like a sausage connoisseur” (quoted to Lord Sugar), “I’m not a one-trick pony, I’m not a 10-trick pony, I have a whole field of ponies – and they’re literally all running towards this job”, and the infamous “I have to rein in my own extreme masculinity in this task.” Stuart was fired in week 11.
Before firing him, Lord Sugar told Stuart that he was “full of shit” and had been guilty of dressing up his credentials for his own gain, with particular reference to a telecommunications licence (issued in 2006 on the Isle of Man). Sugar added that Stuart’s claims had left him annoyed at himself, as he had fired Liz Locke in the previous week before he was aware of the lie.
Stuart however denied that he had lied on his CV about the company.Stuart was not invited back to take part in the final.
Baggs appeared as a contestant on Channel 4’s Celebrity Five Go To in May 2011. He also appeared on Pointless Celebrities with fellow ex-Apprentice contestant Joanna Riley in July 2011. Whilst on the show, he claimed to have tried a food called Panayiotou, when in actuality, it was George Michael’s surname.
He was a regular panelist/reporter for Big Brother’s Bit On The Side from August 2011. In February 2013 he appeared on The Sarah Millican Television Programme and said that The Apprentice had “made him the most unemployable person in the country.
Since his time on the show, Baggs has been openly critical of the show on his Twitter feed. In November 2014 he appeared as a contestant on Come Dine With Me in the Isle of Man. According to Isle of Man Today, Baggs thought being on the show was “great fun” but admitted that he is “a terrible cook”.