Ira Neimark, American retail executive, Died at 97

Ira Neimark was born on December 12, 1921, and died on April 18, 2019, he was an American author, lecturer, and former retail executive who served as Chairman and CEO of Bergdorf Goodman from 1975 to 1992.

His reintroduction of French couture to New York with Yves Saint Laurent, Hubert de Givenchy, and Christian Dior sparked a period of growth for Bergdorf Goodman, which went from $18 million in sales in 1975 to $250 million in sales by 1992.

During his tenure, he expanded the women’s store three times and opened the Bergdorf Goodman Men’s Store in 1991 across the street from the primary location on Fifth Avenue, between 57th and 58th Streets, in New York.

Ira Neimark passed away at the age of 97.