Jack Trout was born in 1935 and died on June 5, 2017.
He was an owner of Trout & Partners, a consulting firm.
Trout was one of the founders and pioneers of positioning theory and also marketing warfare theory.
He started his business career in the advertising department of General Electric.
Then Jack went on to become a divisional advertising manager at Uniroyal.
Then Trout joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
He died of intestinal cancer at his home in Greenwich, Connecticut.
Jack Trout passed away at 82 years old.